Calling All Sweet Ones

DÒDÒ's exclusive ambassador programme for our most passionate advocates who embody the spirit of DÒDÒ

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About The Programme

We're looking for incredible individuals who embody the spirit of DÒDÒ: culturally connected, socially vibrant, and authentically passionate about celebrating heritage through premium experiences.

As a Sweet One, you'll create content that brings DÒDÒ to life in the most authentic way possible and we’ll reward you for putting people on.

A woman with large blue sunglasses and a big afro is smiling while holding a yellow bottle labeled 'DODO Plantain-Infused Rum Spirit Drink.' She is wearing a red jacket and has decorated nails with yellow and red dots.

What You Get

  • Complimentary DÒDÒ bottles from every batch release so you can create authentic content from day one.

    • Access to DÒDÒ hosted and sponsored events: supperclubs, dinner parties, art exhibitions, fashion shows and more.

    • Quarterly Sweet Ones celebration dinner in London and Lagos with DÒDÒ team and partners

    • Get rewarded every time someone shops through your personalised affiliate code.

    • Give your audience, friends and family 10% off. Share an exclusive discount your community will actually be excited to use.

    • Co-creation opportunities for limited edition products or campaigns

    • International brand trips as DÒDÒ expands globally

    • Potential paid collaborations for major campaigns or launches

Apply To Join
Person holding two bottles of Dodo Plantain-Infused Rum Spirit Drink, with a yellow label and black text.

WHAT WE ask

Content & Storytelling

  • A minimum of 3-4 organic feed posts per month featuring DÒDÒ in natural settings. Share your genuine experiences.

  • Use hashtags (#DrinkDODO and #SweetOnes) and discount code when posting. Tag @drinkdodo so we can celebrate and reshare your content

Community Engagement

  • Attend virtual monthly meet-ups with other brand ambassadors.

  • Join IRL events and activations when your schedule allows. Mostly in London and Lagos for now.

Cultural Authenticity

  • Tell your personal story and connection to the culture DÒDÒ celebrates

  • Connect DÒDÒ to meaningful moments rather than just product placement.

Remember: We value quality over quantity, authenticity over perfection.

Apply Now

When the product is THIS good, content gets a whole lot easier.

  • A woman in a bright pink outfit holding a yellow water bottle inside a store with a man behind the counter. The store displays bright yellow bottles and cups branded 'DODO'.
  • Man in a white fuzzy sweater and yellow sneakers sitting by a window, holding a small glass of drink and a bottle, with a large tree outside.
  • A woman with dark curly hair and a big smile, wearing a red dress, holding a bottle of Dodo plantain-infused rum, surrounded by friends clinking glasses in a lively bar or lounge.
  • A man holding a bottle of Dodo platinum-infused rum and pointing to it with a smile in a party setting, decorated with yellow balloons.
  • A woman sitting at a bar with a cocktail in her left hand and a bottle of Dodo plantain-infused rum on the table in front of her, in a dimly lit setting.
  • A woman in an orange dress and black sunglasses holding a bottle of Dodo plantain-infused rum in a store with other shoppers in the background.
  • A person holds a bottle of DODO plantain-infused rum with another hand holding a glass. A second person reaches for the glass. On a round table are bananas, a colorful thermos, a phone with a red pop-it case, a glass of drink
  • Person holding a bottle of Dodo rum, pointing to it with the other hand, indoors with dark blue and gray walls.
  • A woman smiling and holding a bottle of Dodo plantain-infused rum inside a store, with clothing displays and other shoppers visible in the background.
  • A woman with short, curly blonde hair in a blue dress holding a yellow cup, smiling and making an okay sign with her hand inside a rustic restaurant with wooden beams and wire-mesh walls.

Frequently asked questions

  • Once you're approved, you'll get your unique affiliate code that doubles up as your discount code to share with your audience, friends and family.

  • Most applications are reviewed within 7 days. We'll email you as soon as a decision has been made.

  • Nope! Once you're approved, you'll be able to request your first complimentary DÒDÒ bottle so you can start creating authentic content.

  • Not at all. We're looking for creators who make authentic, engaging content—not just creators with large audiences.

  • The best content is authentic, relatable, and feels like you. Think GRWMs, sleep overs, product reviews, funny skits, and honest experiences. Need ideas? We send inspiration content every week based on popular trends and top performing content.

  • You can post on Instagram, TikTok or both. While either platform works, creators who share across both often have more opportunities to reach new audiences.

  • Payouts are processed on the last day of each month and sent directly to the PayPal or bank account you provided when you onboarded.

  • No. Our programme is designed for authentic creators—not coupon or discount sites. Posting your code or link on coupon websites may result in removal from the program and forfeiture of commission.

APPLY TO JOIN